Scratch cards with guaranteed gifts on purchase of product over 10,000 taka price

In a bid to heighten the excitement of football enthusiasts ahead of the FIFA World Cup 2026, Smart Technologies (BD) Limited, the official distributor of the world-renowned Japanese electronic brand Sony in Bangladesh, has officially launched a massive, nationwide promotional campaign titled the ‘Golden Goal Offer’. The six-week campaign officially commenced on June 8, 2026, and is scheduled to continue running through July 26, 2026, offering consumers across the country a highly lucrative opportunity to upgrade their household appliances while winning guaranteed rewards, a press releases said.

Under the terms of this nationwide campaign, any customer who purchases a product valued over 10,000 Taka will instantly receive a scratch card on a first-come, first-served basis, with each card carrying a guaranteed gift. This offer extends across an impressive lineup of global electronics brands, allowing buyers to enjoy special price benefits and promotional deals on televisions, sound systems, headphones, air conditioners, and refrigerators manufactured by Sony, Smart, Haier, Sharp, and Xiaomi.

The extensive line of guaranteed scratch card rewards features official jerseys of popular FIFA World Cup teams, footballs, premium Sony headphones, power banks, air coolers and various special products. Furthermore, as an instant bonus, anyone purchasing a Sony BRAVIA television of 50 inches or larger will immediately walk away with an attractive, limited-edition Sony BRAVIA jersey, subject to warehouse and showroom stock availability.

For premium consumers, Sony-Smart has introduced an even bigger surprise through an exclusive weekly lottery system. Customers who invest in a premium Sony television measuring 65 inches or larger will be eligible for a special lucky draw held every single week. To participate, buyers simply need to complete a quick digital registration via QR-code setups at the retail outlets. This weekly raffle, managed directly by Sony Bangladesh, will award lucky winners a highly collectible sports box containing either an Argentina or Brazil national team jersey, a custom-designed cap, and an official FIFA World Cup training ball with its original packaging box. To facilitate this massive undertaking, Sony-Smart has already deployed dedicated QR-code registration hubs and vibrant promotional branding materials across its entire retail network.

The grand activation event for the campaign was organized on Monday, June 8, 2026, at the company’s central showroom and corporate headquarters located at Jahir Smart Tower, West Kafrul, Mirpur, in the capital city of Dhaka. The campaign was officially inaugurated by Joshua Quek, the Head of the Sony International (Pvt.) Ltd. Bangladesh Branch. The celebratory launching ceremony took place in the presence of various corporate representatives, electronics media personnel, and official Sony-Smart channel partners. Key officials representing SONY Corporation and Smart Technologies (BD) Limited were also in attendance to mark the milestone, including RMDC Sony South East Asia Product Manager of TV Product Marketing Ms. Kemnuj Maschavalit Ming, Smart Technologies (BD) Limited General Manager and Head of Sales Sarwar Jahan Chowdhury, Deputy General Manager and Head of Marketing Azad Rahman, alongside RMDC Sony South East Asia Master Trainer KC and Sony International Bangladesh Branch Product Specialist Delwar Hossain.

Company officials speaking at the opening ceremony emphasized that this unique commercial initiative was designed from the ground up to provide the ultimate viewing and immersive experience to local football fans under Sony-Smart’s core ‘G5 Policy.’ This strict organizational philosophy combines five pillars of consumer trust: genuine product, genuine price, genuine service, genuine care, and genuine passion. To maximize outreach, Sony-Smart is executing a comprehensive, multi-channel marketing drive utilizing extensive digital media promotions and traditional offline advertisements to welcome football fans into their showrooms over the next six weeks.

Recognizing the varying budgets and financial constraints of everyday buyers, Sony-Smart has also formed strategic partnerships and signed financial agreements with 15 prominent local commercial banks, enabling customers to easily split their purchases through flexible Equated Monthly Installment (EMI) payment facilities. Additionally, the campaign introduces a ‘Double Benefit’ bundle package offer on selected Haier and Philips brand home appliances. To round out the premium shopping experience, customers will benefit from instant digital warranty registrations completed right at the time of purchase, alongside exclusive privilege discounts reserved specifically for Grameenphone Star program subscribers.

Smart Technologies (BD) Limited stands as the premier organization marketing information and communications technology (ICT) products within Bangladesh, currently managing the distribution rights for more than 100 global brands. On November 26, 2021, the company solidified its market position by signing an exclusive agreement to act as the official distributor for marketing the electronics products and related technical services of the Japanese multinational tech titan, Sony, in Bangladesh. Today, Sony-Smart successfully caters to the national consumer electronic demand by supplying 100% genuine Sony products through a vast, reliable infrastructure comprising 30 self-operated showrooms, more than 210 official partner showrooms, and a network of over 2,500 IT partners operating across the country.