Popular electronics brand Marcel has launched its nationwide ‘Digital Campaign Season 25.’ Under this season, customers are offered attractive rewards on purchasing Marcel refrigerator, television, air conditioner or ceiling fan. The rewards include houseful gifts of free products, foreign trip, cashback and guaranteed gifts. The customers will enjoy these rewards until December 31, 2026, a press release said.

Recently, Marcel Digital Campaign Season-25 was inaugurated at Marcel’s corporate office in the campital. Company’s Chairman S M Shamsul Alam, Vice Chairman S M Ashraful Alam and Managing Director S M Mahbubul Alam joined the event virtually and addressed the participants.

Marcel officials announced that customers will complete the digital registration using his/her name, mobile number and mobile phone numbers after they had purchased Marcel refrigerators, televisions, air conditioners or ceiling fans during the campaign. After the registration, a fully computerised system will then determine their gifts. Customers will receive an SMS notification with the details, and the respective showroom will hand over their gifts.

The campaign’s houseful gifts of free products’ includes refrigerators, air conditioners, smart televisions, washing machines, microwave ovens, gas stoves, infrared cookers, rice cookers, blenders, ceiling fans, rechargeable fans, water heaters, irons, electric kettles and other appliances. 

Addressing the event, Chairman S M Shamsul Alam said, Marcel customers were benefiting significantly from the digital campaign, which had received an enthusiastic response nationwide. Considering the customers’ sound response to the digital campaign, Season 25 has been launched across the country. He expressed the hope that the latest edition would attract strong customer participation, as previous campaigns had.

Vice Chairman S M Ashraful Alam said, the company always emphasizes on providing highest benefits and services to strengthen customer satisfaction and trust. As part of this effort, the ‘Digital Campaign Season 25’ was launched offering a wide range of essential home appliances. He suggested Marcel distributors, sales representatives and all other related officials to work together to encourage customer spontaneous participation in the Season-25.

Managing Director S M Mahbubul Alam said, Marcel products are durable, energy-efficient and affordable. The company also works to provide customers with prompt, best after-sales service. He advised those involved to strengthen promotional activities nationwide to inform customers about these product features and the campaign’s gifts and benefits.

The ceremony was hosted by Marcel Brand Ambassador and film actor Amin Khan. Additional Managing Director Eva Rizwana Nilu, Marcel Head of Business Md. Ruhin Sabbir, Chief Marketing Officer Joheb Ahmed and other senior officials attended the event. In addition, Marcel distributors and sales representatives from across the country also joined the event through digital platform. 

Marcel is developing a digital customer database to make after-sales service faster and more automated. Following a purchase, customer names, mobile numbers, product barcodes and other necessary information are stored on the company’s own server through digital registration. This enables customers to access service easily at any Marcel service centre in the country, even if they lose their warranty cards. Marcel regularly organises digital campaigns to encourage customers to participate in this registration process.