Robi Axiata PLC honoured its top-performing Elite partners and expanded its lifestyle partner ecosystem through its Elite Excellence Award and New Partner Signing Ceremony held on August 23 at Radisson Blu Chattogram Bay View, a press release said.

Attended by Robi’s Head of Marketing, Showkat Kader Chowdhury, along with other senior officials of the company, the event was held in two segments, reflecting Robi’s commitment to strengthening brand partnerships and expanding its lifestyle-focused partner network.

In the event, 10 organisations were recognised with the Robi Elite Partner Excellence Award for their significant contribution to enhancing customer engagement during the first half of 2026. The award recipients were Gift Baskets 4U, Radisson Blu Hotel Chattogram Bay View, Sicho Arena, Chevron Clinical Laboratory (Private) Limited, Best Western SKS Chattogram, Shoilpik Furniture, Hunger Killers, Hoque Electronics, Westwood and Surprise Chittagong.

Alongside the award winners, Barcode Restaurant received special recognition as a game changer in Chattogram’s culinary scene and one of the city’s strongest and most resilient homegrown brands, for its contribution to the evolving dining culture.

The event also marked the signing of partnership agreements with 21 businesses across hospitality, dining, fashion, healthcare, travel and lifestyle categories. The new partners are Beaute Buffet, Sightly, Zii Zii Island – Aurora Lounge Restaurant, Traffic, Complete Kitchen, Elite Travels, Well Park Hotel, White Park Boutique Hotel, Kapri Cafe Bistro, Lamburg Cafe, Agrabad, Tasfi Makeover & Salon, Hammer Strength, Ambrosia Restaurant, FASHCODE, The Royal Dine Restaurant, The Elegance Hotel & Suites, Shajinaz Hospital Ltd., Blue Moon, Best and Less Outfitters, Alo Eye Care and SIMCO MART.

Speaking at the event, Robi’s Head of Marketing, Showkat Kader Chowdhury, said, “Chattogram is an important market for Robi Elite. We look forward to building a stronger Elite ecosystem and creating greater value for customers across Chattogram. Our partners are central to the Robi Elite experience. Today’s recognition reflects their contribution, while the new partnerships will further expand the range of benefits available to our customers.”

This initiative further strengthens Robi’s long-term strategy of delivering enhanced value to its growing customer base. The new partnerships will also expand access to exclusive benefits across multiple lifestyle categories.