For the more than 170 million people of Bangladesh, a new choice in life insurance is arriving, one backed by the track record of the company that built Sri Lanka’s largest health insurance business. Softlogic Life Insurance PLC has acquired a 60% stake in Diamond Life Insurance Company Ltd. in what is being recognized as Bangladesh’s first-ever life insurance acquisition. The deal marks Softlogic Life’s first international expansion and its entry into one of the region’s fastest-growing insurance markets.

Insurance penetration in Bangladesh remains low relative to the size and potential of its economy, even as a rapidly expanding middle class and rising financial awareness create growing demand for products that protect families and build long-term financial security. That gap is precisely where Softlogic Life intends to make its mark. This is not a financial investor looking for a quick return, it is a deeply focused  Insurer bringing a decade of hard-won expertise in building trust with everyday customers, and a commitment to translate that experience into real value for Bangladeshi policyholders.

Softlogic Life’s confidence in Bangladesh is built on a decade of proven execution at home. Over the past ten years, the company has evolved from a fast-growing challenger into one of Sri Lanka’s largest Life Insurer’s with a specific emphasis on protection and health insurance, delivering ten-fold growth through disciplined execution, continuous product innovation, and a relentless focus on customer needs. That momentum has accelerated further in recent years, reinforcing the strength, scale, and capabilities required to support its regional ambitions.

Over the past four years, Softlogic Life has maintained a sustained growth trajectory, doubling Gross Written Premium (GWP), Profit Before Tax (PBT), Profit After Tax (PAT), and Earnings Per Share (EPS), reflecting disciplined execution, strengthening market leadership, and consistent value creation. Over the longer term, the Company has significantly outperformed the industry, recording an impressive 10-year GWP Compound Annual Growth Rate (CAGR) of 26% compared to the industry average of 16%, while consistently maintaining a Return on Equity (ROE) exceeding 30%. Along the way, the company strengthened its capital base and governance framework through the acquisition of Allianz Life Insurance Lanka, the Sri Lankan operation of the world’s number one insurer, and strategic investments from international development finance institutions Norfund and OP Finnfund, whilst embracing digital and AI transformation and customer experience.

Trust in life insurance is ultimately won or lost at one moment: when a family files a claim. This is where Softlogic Life intends to make the most immediate difference in Bangladesh. In Sri Lanka, Softlogic Life is the leader in health and protection claims, distinguished not only by the scale of what it pays out but by the speed at which it pays. Powered by technology and AI-led claims processing, the company has re-engineered what used to be a slow, paperwork-heavy process into one of the fastest claims turnarounds in the market, settling more claims, faster, and with greater transparency for the customer. This is one of the key reasons why Softlogic Life has earned the trust of the largest customer base in Sri Lanka, and why the company was recently spotlighted on Bloomberg alongside global giants as best-in-class. This is the same playbook, customer-centric product design, disciplined distribution, claims leadership, technology-led operations and rigorous governance, that Softlogic Life now intends to bring to Bangladesh.

As Softlogic Life continues to strengthen its leadership position in Sri Lanka, its entry into Bangladesh marks the first step in a broader regional growth strategy, one built on a simple premise: the same discipline, innovation, claims leadership and customer focus that made Softlogic Life a market leader at home can now create lasting value across South Asia.