Shopping at Apex stores with bKash payment has become more affordable, attractive, and delightful for customers. To deliver this experience, Apex, the popular footwear and lifestyle brand, and bKash, the country’s largest mobile financial service provider, have jointly taken various initiatives, a press release said.

By eliminating the need for carrying cash and loose change, these initiatives enable customers to make secure digital payments more conveniently across Apex’s nationwide network of 342 outlets and online store, alongside access to multiple exclusive offers.

In this regard, an agreement was signed recently at the Apex head office in Gulshan, Dhaka. From Apex - Firoze Mohammad, Chief Executive Officer; Md. Raihan Kabir, Head of Marketing and from bKash - Ali Ahmmed, Chief Commercial Officer; Faisal Shaheed, Head of Merchant Payments; S. M. Khaled Bin Halim, Vice President of Merchant Payments along with other senior officials from both organisations were present in the occasion.

During this Football World Cup season, customers can win a jersey autographed by national football team star Hamza Choudhury. A customer will be eligible for this offer on a bKash payment of over Tk 3,000 upon purchasing shoes, sandals, bags, and t-shirts of the popular lifestyle brand ‘Sprint’. Every day, up to 20 customers can win this jersey during the campaign till 8 July 2026. A customer can avail this once during this period.

As the exclusive payment partner of the ‘Apex School Smart Campaign’, bKash users are also getting a 5% discount on selected products for bKash payment. In addition to these offers, both companies expressed their joint commitment to continuously introduce a variety of payment offers for customers throughout this year.

Beyond gifts and discounts, bKash payment features a special collateral-free loan facility called ‘Pay-Later’ for a flexible shopping experience at Apex. This service allows customers to make immediate purchases even if they do not have a sufficient account balance at the time of payment. Additionally, the bKash app allows users to pay via linked Visa cards. They can also bring money to their bKash accounts from banks and cards through the ‘Add Money’ feature.