Grameenphone, the country’s leading telecommunications service provider, has entered into a strategic partnership with Apon Bazaar, a garment-focused retail network, to extend digital connectivity and telecom services to Bangladesh’s ready-made garment (RMG) workforce through an innovative retail distribution model, a press release said.

Under the agreement, Grameenphone has onboarded Apon Bazaar as a distribution partner and established a shop-in-shop retail model within Apon Bazaar outlets. Through this collaboration, Grameenphone products and services will become more accessible to garment workforce, a large and underserved customer segment with growing digital needs.

Customers visiting Apon Bazaar outlets will be able to access a range of Grameenphone offerings, including new SIM activations, SIM replacements, scratch cards, data packs, voice bundles, and combo packs.

The agreement was signed at GPHouse by Mohammad Shareef Mahmood Khan, Head of Sales & Distribution of Grameenphone, and Shaikh Saif Al Rashid, Founder & Managing Director of Apon Bazaar, in the presence of senior officials from both organizations. Representatives attending the signing ceremony included Farha Naz Zaman, Chief Marketing Officer, Sk. Iftekhar Ahmed, Head of Distribution and Md. Nasiruzzaman Choudhury, Head of Sales Planning from Grameenphone, and Shaikh Saif Al Rashid, Managing Director & Founder, Yasir Arafat, Director - Business, Rezwanul Ahasan Rupom, Operations Lead, Kaniz Ahmed, Manager - External & Corporate Affairs, Zinia Ibnat, Project Coordinator from Apon Bazaar.

Farha Naz Zaman, Chief Marketing Officer, Grameenphone, said, “At Grameenphone, we are committed to making digital connectivity more accessible and relevant to every segment of society. Through this partnership with Apon Bazaar, we are bringing our products and services closer to the RMG workforce by integrating telecom access into their everyday retail ecosystem. This initiative reflects our continued efforts to deliver greater convenience, empower communities through connectivity, and support Bangladesh’s ongoing digital transformation.”

Shaikh Saif Al Rashid, Founder & Managing Director of Apon Bazaar, said, “At Apon, we believe digital inclusion is no longer a privilege but a prerequisite for economic empowerment. Our partnership with Grameenphone is designed to bridge the digital divide by bringing affordable connectivity, digital services, and essential telecom products closer to industrial workers. By leveraging Apon’s trusted presence within factories and worker communities, we aim to improve their livelihoods and strengthen their long-term resilience.”

This collaboration marks another step in Grameenphone’s commitment to developing innovative and customer-centric distribution channels that enhance accessibility, improve customer experience, and contribute to greater digital inclusion across Bangladesh.