RYDO, the electric scooter brand of RFL, has launched a ‘Scratch and Win’ campaign for its customers. R.N. Paul, Managing Director of RFL Group, formally inaugurated the campaign on Saturday at the PRAN-RFL Group headquarters in Badda, Dhaka, a press release said.
Running until 31 December 2026, the campaign offers customers guaranteed gifts and opportunities to win trips to Thailand and Cox’s Bazar with the purchase of any RYDO electric scooter.
Customers will receive a scratch card with each RYDO scooter purchase, offering prizes including smartphones, Bluetooth headphones, smartwatches, backpacks, bicycles and a minimum guaranteed cashback of Tk 1,000. In addition, one customer will be selected each month for a trip to Thailand and another for a trip to Cox’s Bazar.
Speaking at the inauguration program, R.N. Paul said, “Public interest in environmentally friendly electric vehicles is steadily growing in Bangladesh. In response, we are committed to providing modern, affordable and convenient transport through RYDO.”
“This initiative aims to bring RYDO and the benefits of electric mobility to customers across the country and make our products and services more accessible to everyone,” he added.
Shariful Islam, Head of Marketing of RYDO, said, “The ‘Scratch and Win’ campaign is more than a marketing initiative. It reflects our responsibility towards customers and our appreciation for their support. Customers purchasing RYDO electric scooters will receive guaranteed gifts immediately, alongside opportunities to win trips to Thailand and Cox’s Bazar. We believe this campaign will further strengthen customer trust and engagement with the RYDO brand.”
Customers can participate in the campaign by purchasing RYDO scooters from RYDO showrooms, Duranta Sports Gallery outlets nationwide or the e-commerce platform Othoba.com. Following their purchase, customers can scratch their cards immediately and claim their prizes through the designated procedure.
Mohammad Taimur Hasib, Business In-Charge of RYDO; Muneem Mursed, Chief Marketing Officer; Mostafizur Rahman, Head of Sales; Minhazur Rahman, Brand Manager; Akhi Khatun; and other senior officials of the organization attended the inauguration.
