DHAKA : Infinix has remained the No. 1 smartphone brand in
Bangladesh throughout 2025 and continued its leadership in the first and second
quarters of 2026, according to International Data Corporation (IDC) market
data. The achievement reflects the brand’s sustained momentum and strong
connection with consumers across different segments of the country’s smartphone
market, a press release said.
Over the past few years, Infinix has expanded its
portfolio in Bangladesh with smartphones designed around different consumer
needs, from affordable everyday devices to performance-focused and
gaming-oriented models. Its recent lineup includes the NOTE 60 Series, GT 30
Series, HOT 70 Series and SMART 20 Series, offering options for students, young
professionals, entertainment-focused users and mobile gamers.
The NOTE 60 Series has been positioned as an all-round
smartphone option for users who expect a combination of performance, display
quality, camera capabilities and battery life. The recently introduced NOTE 60
and NOTE 60 Pro are aimed at users who rely on their smartphones for work,
entertainment, photography and multitasking, making the series relevant to
young professionals and students looking for a more complete everyday
experience.
For gaming enthusiasts, the GT 30 Series takes a more
performance-oriented approach. Built with gaming-focused features,
high-refresh-rate displays and technologies designed to support sustained
gameplay, the series is targeted at users who spend significant time gaming on
their smartphones. The GT 30 Pro, in particular, brings a dedicated gaming
experience to users who prioritise performance and responsiveness.
The HOT 70 Series focuses on the mainstream segment,
bringing together design, everyday performance, entertainment and battery
capabilities. The latest HOT 70 and HOT 70 Pro 5G offer users different options
within the series, with the Pro 5G adding 5G connectivity and enhanced
performance for consumers seeking a more advanced experience.
At the more accessible end of the portfolio, the SMART 20
Series caters to students, first-time smartphone users and consumers looking
for practical devices for communication, online learning, social media and
entertainment. Its focus on essential smartphone capabilities makes it an
accessible option for everyday use.
With these different product lines, Infinix has built a
portfolio that addresses a broad range of consumer requirements in Bangladesh.
Rather than limiting its offering to a single user group, the brand continues
to develop smartphones for different lifestyles, budgets and usage patterns.
Infinix’s continued No. 1 position in Bangladesh, as
reported by IDC for 2025 and the first half of 2026, reflects the brand’s
growing presence in the country’s competitive smartphone market and the
relevance of its multi-segment product strategy.
