DHAKA : UNICEF today announced a collaboration with bKash,
the country’s largest mobile financial services provider, to make donations for
children in Bangladesh easier and more accessible. With this agreement,
supporting UNICEF’s fundraising initiatives for children will gain momentum,
enabling more donors to contribute through bKash easily.
“Our collaboration with bKash, a trusted and widely used
digital platform, enables UNICEF to connect with people and communities across
Bangladesh through a simple, secure and accessible way to support children,”
said Carla Haddad Mardini, Global Director, Private Fundraising and
Partnerships, UNICEF. “We are pleased to see this partnership come to fruition
as part of UNICEF’s ongoing efforts to expand funding opportunities and
mobilize durable support for children. Children are at the heart of
Bangladesh’s future, and through this initiative, we can reach more of them
with the services they need to survive, learn, and thrive. Every contribution,
no matter the size, can help create lasting change in a child’s life and open
the door to a brighter future.”
Through this agreement, bKash users can now donate
directly to UNICEF by simply logging into the bKash app, selecting the
“Donations” option, and choosing UNICEF. Contributions can also be made through
bKash’s extensive offline merchant network, enabling widespread participation
in UNICEF’s mission to improve the lives of children.
Kamal Quadir, CEO of bKash said, “At bKash, we are focused
on creating impactful opportunities for community advancement. Having built the
country’s first digital donation platform, bKash empowers users to make
informed decisions when contributing to meaningful causes. This partnership
with UNICEF will bring strong momentum to fundraising initiatives aimed at
building a brighter future for children.”
The agreement was signed last year in Dhaka in the
presence of Carla Haddad Mardini, Global Director of UNICEF’s Private
Fundraising and Partnerships; and Kamal Quadir, Chief Executive Officer of
bKash.
As part of the collaboration, UNICEF will have a permanent
presence in the donation section of the bKash app, increasing opportunities for
organic contributions while also enabling future awareness and fundraising
initiatives.
All funds raised through this initiative will be used exclusively to support UNICEF’s programmes for children in Bangladesh, from helping every child access quality education and essential healthcare, to protecting children from violence and exploitation, and providing life-saving assistance during emergencies. Each contribution will directly support initiatives that give children the chance to grow safe, healthy, and full of hope.
